The International Hockey Federation (FIH) and NAGRA sign a ten-year partnership to offer fans a breakthrough digital experience
In close cooperation with the FIH, NAGRA will provide and operate a direct-to-consumer sports platform – including a mobile app and website – that will create the “home of hockey” for the global field hockey community
Lausanne, Switzerland, Cheseaux, Switzerland and Phoenix, Arizona: The International Hockey Federation (FIH), the world’s leading hockey body, and NAGRA, a Kudelski Group company (SIX: KUD.S) and the world’s leading independent provider of content protection and multiscreen video solutions, have signed an agreement Ten-year partnership that brings together the FIH’s established sports leadership and NAGRA’s market-leading digital media solutions to offer a groundbreaking fan engagement service. The new platform will be the “home of hockey” and create a central community for the 30 million players, fans and officials worldwide. It will also benefit the global growth of sport through new awareness, increased fan engagement and new sources of income for the FIH.
Provided and operated by NAGRA as “Sport as a service” offerthe multifaceted digital platform for web, mobile and smart TVs is developed. It includes live games, replay, highlights, videos, archives, news, articles, live results, results and statistics as well as innovative social sharing functions that allow fans and participants to capture and share instant moments online. The new service will start simultaneously with the resumption of international live games. In addition, the platform will offer the FIH, the continental associations, the national associations and the clubs a central administrative service for their millions of participants and fans.
“With more than 30 million participants, the International Hockey Federation has always had great ambitions for the worldwide promotion and development of its sport. Improving our digital engagement for the entire hockey community and especially for our fans and athletes was one of our main goals, ”said Thierry Weil, CEO of FIH. “We are pleased – especially in this challenging time – to have a long-term partnership with a global technology leader to achieve our goals. I would like to thank NAGRA for their commitment and trust. We see this as a groundbreaking agreement that takes our digital development to the next level. ”
“This is the beginning of a larger journey that goes beyond pure sports streaming,” said Jean-Luc Jezouin, SVP Sales Development at NAGRA. “With this partnership, we are bringing field hockey into a realm of global digital transformation and using the power of player participation and fandom. NAGRA’s cloud-based technologies and services for video content management and the pursuit of innovative business transformation will enable the FIH to deliver a new level of commitment to the sport and offer ice hockey fans an unparalleled experience. “